return to homepage

Company History

RealtyUSA is proud of its strong roots in the community. Merle L. Whitehead, President/CEO of RealtyUSA, had a vision early in his career as a real estate agent. He wanted to grow a company that would be the real estate resource for consumers in New York State. He has achieved this and more.

RealtyUSA is the largest, independent real estate company in New York State with over 60 offices and over 2,300 agents and employees.

1959 Stovroff, Herman & Glass, Inc. was formed by Joan Stovroff, Morton Stovroff and F. Donald Herman. The firm expanded to four offices and added a commercial real estate division.
1962 H. Potter Realtors, Inc. founded by Howard Potter, begins serving the residential real estate needs of WNY.
1971 Stovroff, Herman & Glass, Inc. becomes Stovroff & Herman, Inc.
1972 Thomas J. Doran, General Manager of H. Potter Realtors Inc., purchased the company and expanded from 1 office and 16 sales associates to 4 offices and 125 sales associates.
1983 Stovroff & Herman, Inc. was sold to Joan Stovroff, Louise Arnone, Judy Benjamin and David Eckel.
1985 Merle L. Whitehead purchased one-half of H. Potter Realtors, Inc. and became a partner with Thomas J. Doran. Doran and Whitehead further expanded the company to 11 offices and over 400 sales associates.
1986 H. Potter Realtors, Inc. acquired the R. J. Koch Company of Kenmore.
1987 H. Potter Realtors, Inc. purchased Century 21 Vacanti of Amherst.
1988 H. Potter Realtors, Inc. purchased B. W. Morris & Son with offices in West Seneca and Orchard Park. Empire Gallery of Homes was also purchased with offices in Cheektowaga, Tonawanda, Amherst and Williamsville.
1989 Stovroff and Herman, Inc. expanded presence in WNY by adding an office in Buffalo, acquiring Century 21/Tomino in Lockport, Beard Real Estate in Clarence, ERA Knights in Wilson, Medina and Middleport. The company also acquired Johnson & Salisbury of Niagara Falls; ERA Ferrusi, Century 21/Preferred Properties and ERA Woodbridge in West Seneca and Realty World. Offices were opened in Youngstown and Lewiston.
1996 Stovroff & Potter Real Estate, Inc. was formed. The company was the result of a merger between respected real estate companies, Stovroff and Herman Realtors, Inc. and H. Potter Realtors, Inc. The ownership team at Stovroff and Potter Real Estate becomes Merle L Whitehead, CEO; Thomas Doran, President; Judy Benjamin and Louise Arnone, Vice Presidents.
1998 Stovroff & Potter acquires Century 21 McCarthy of Grand Island.
1999 Stovroff & Potter strengthens brand name by converting to“Stovroff.com,” putting the firm ahead of the technology era, in terms of web use for real estate.
2000 Merle L. Whitehead becomes the sole shareholder of Stovroff.com.

Stovroff.com acquires Wolfer Realty of Arcade.The firm now has 18 offices in the Buffalo/Niagara Region.

Merle L. Whitehead purchases RealtyUSA of Albany, with seven offices in the Capital Region.

Merle L. Whitehead purchases Rick Leasure Realtors in the Pittsford/Rochester Region. 
2002 Whitehead continues the implementation of the RealtyUSA brand by converting Stovroff.com to RealtyUSA.com.

RealtyUSA merges with Blackman DeStefano Real Estate, gaining 7 offices and 135 agents, making RealtyUSA #1 in the Capital Region
2003 Farrell Realtors of Binghamton joins the RealtyUSA family and becomes Farrell RealtyUSA with three offices in the Binghamton region.

DeMulder Realty of Sidney joins RealtyUSA creating the Southern Tier Region, now with four offices
2004 Century 21 The Realty Group joins RealtyUSA creating a RealtyUSA Jamestown office, solidifying RealtyUSA’s presence in Chautauqua County expanding reach all the way to the Pennsylvania border.

Hudson River Realty joins RealtyUSA in the Capital Region.

RealtyUSA acquires Parklane Properties of Naples Florida; the first office outside of New York State.
2005 RealtyUSA opens offices in Elmira and Horseheads, NY.

Audrey Edelman & Associates Real Estate, the #1 firm in Ithaca and Tompkins County New York, join RealtyUSA as Audrey Edelman & Associates RealtyUSA.

RealtyUSA opens a new office in Norwich, NY as part of the Binghamton/Southern Tier Region.

RealtyUSA acquires Christensen Realty of Clayton, NY, becoming Christensen RealtyUSA covering the Thousand Islands.

Gallinger GMAC Real Estate of Syracuse, New York merges with RealtyUSA, adding 14 offices in Central New York with the new name of Gallinger RealtyUSA.
2006 RealtyUSA opens offices in Oneonta and Cooperstown.

Lucy Knapp Real Estate of Hammondsport, NY joins RealtyUSA, adding the Keuka Lake Region.

American Country Realty of Sidney and Norwich, NY join RealtyUSA.

Linda Roche Real Estate, the top firm in Skaneateles, NY for high-end listings, joins RealtyUSA and becomes Linda Roche RealtyUSA.

Prudential Twelve Oaks Real Estate in Rochester, NY becomes RealtyUSA, bringing a strong RealtyUSA presence to the west side of Rochester.
2007 Falcon Realty of Auburn, NY joins RealtyUSA.
2008 McMillan Realty is acquired, adding four RealtyUSA offices to the Canandaigua area.
2009 Bruce Beadle Realy of Norwich joins RealtyUSA.

Morgan Hill Real Estate of Binghamton joins RealtyUSA.

Coldwell Banker Prime Properties joins RealtyUSA in Rochester.
2010 RealtyUSA open a new office in the market of Cazenovia.

Weichert in Loudonville joins RealtyUSA.

Century 21 John Burns Realty of Vestal joins RealtyUSA.

Rose Realty of Sidney joins RealtyUSA.
2011 Partners in Ingegrity Real Estate in Fulton joins RealtyUSA.

RealtyUSA opens offices in Oneida and Chittenango.
2012 Great Lakes NY Real Estate joins the RealtyUSA Fulton office.

Ken-Ton Realty in Kenmore joins the RealtyUSA Tonawanda office.

Gold Post Realty Ltd., operating as Coldwell Banker George T. Decker Real Estate and Coldwell Banker Shaw Real Estate has entered into an agreement to merge their Endwell and Ithaca, NY, and Montrose, PA offices with RealtyUSA's local operations.

RealtyUSA opens first Pennsylvania Branch Office
2013 Acquired Prudential Ambrose and Shoemaker, Elmira, and Assist 2 Sell Seller's & Buyer's 1st Choice Realty in New Hartford, adding an additional branch office in the Utica-Rome marketplace.

Hamilton Homes Realty & Associates joins RealtyUSA's Horseheads branch office.
2014 Elliott Realty, Inc.'s Watertown and Henderson Harbor offices and Coldwell Banker Rimada Realty, Inc.'s Watertown and Carthage offices merged with RealtyUSA, adding four new offices to the Thousand Islands area.

Metro Homes and Land, Lancaster and Zientek, Arcade, merge with RealtyUSA's nationwide operations.

Entered into an agreement to merge the local real estate franchise Weichert Northeast Realty Group, Capital Region offices with RealtyUSA.
Loading Property Compare

Property Watch

Set up free personalized home search criteria, track your favorite properties, and receive email alerts when new homes meeting your criteria come on the market. Login | Sign Up

Quick Search


Buffalo / Niagara / Batavia | Binghamton | Capital Region / Schoharie County | Corning / Horseheads / Elmira | Ithaca/Cortland | Hammondsport / Bath / Penn Yan / Keuka Lake
Glens Falls / Lake George / Queensbury | Rochester / Canandaigua / Honeoye / Batavia | Syracuse / Central Auburn / Skaneateles
Sidney / Norwich and Oneonta / Cooperstown | Thousand Islands / Watertown | RealtyUSA Listings