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Great News!!! We welcome CBPP to our RealtyUSA family in Rochester!!


Pittsford, New York. Coldwell Banker Prime Properties Rochester has entered into an agreement to merge its Rochester franchise with RealtyUSA Rochester. “We have decided to focus our resources on our Capital District and Syracuse franchises, where we have a larger market share” said Ken Raymond, Broker/Co-Owner of Coldwell Banker Prime Properties. “While we are sorry to leave the Rochester market, we feel that RealtyUSA provides our Rochester team with the best opportunity to continue to build market share and best serve the Rochester community with the highest level of service,” continued Jim Long, Broker/Co-Owner.

Merle Whitehead, Broker/Owner of RealtyUSA, said “I am pleased that we have been able to secure such a great team to add to our current Rochester group. This is a great fit that will help us continue to serve the greater Rochester market with distinction.”

The transaction is expected to close by month end.

RealtyUSA is the largest, independent real estate company in New York State with over 60 offices, including Naples, Florida, and over 2,300 agents and employees. RealtyUSA is ranked #7 in the United States in terms of the largest independent real estate firms.

Coldwell Banker Prime Properties is the largest Coldwell Banker franchise in the Northeast Region and New York State with over 500 agents throughout Eastern and Central New York.


Merle L. Whitehead, CRB          R. Thomas Faughnan

President / CEO                        General Manager, Inc.                 Prime Companies

6505 East Quaker Street           10 Osgood Avenue

Orchard Park, NY 14127           Green Island, NY

(716) 662-2000 – Office             (518) 640-4007 - Office

(716) 662-3385 – Fax               

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